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To evaluate a health care organization from a market-based perspective, you need information. Seeing how your organization is situated in the market takes analyzing it from the inside out, considering both positive and negative factors. In this assignment, you will demonstrate your skill in strategic planning as you evaluate a health care organization from a market-based perspective and use that evaluation to create a SWOT analysis.
Assignment Preparation
Review the SWOT Analysis Overview before completing this assignment for an overview of what is included in a SWOT analysis.
Review the Stevens District Hospital Strategic-Planning Scenario.
Refer to the SWOT resources from the University Library that provide SWOT reports for select companies that may help you with your analyses. Not all companies will have a report. Because the reports are a compilation of an analyst’s opinion, factor your own analysis into with other information you find.
Assignment Directions
Complete the SWOT Analysis Worksheet.
Write a 700- to 1,050-word analysis that incorporates the key components of your SWOT analysis for Stevens District Hospital. In your analysis:
Analyze the purpose of conducting the SWOT analysis in the context of the scenario.
Analyze the limitations and advantages of conducting a SWOT analysis individually rather than with a group of stakeholders.
Justify your selection of 2 factors from each of the categories in your SWOT Analysis Worksheet that you think will be most important to the strategic plan and strategic goals you’re developing for Stevens District Hospital. Consider how you can leverage strengths and opportunities to minimize threats and improve weaknesses.
Cite at least 2 peer-reviewed, scholarly, or similar references to support your assignment.
Format your analysis, citations, and references according to APA guidelines.
HCS/499 v5
SWOT Analysis Worksheet
HCS/499 v5
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SWOT Analysis Worksheet
Complete the SWOT Analysis Table based on your review of Stevens District Hospital’s performance.
Identify at least 4 of each of the following in the space provided in the table: strengths, weaknesses, opportunities, and threats for Stevens District Hospital. For reference:
· Strengths and weaknesses are traits internal to the hospital, such as strong physician loyalty to hospital, aging building, and availability of financial resources.
· Opportunities and threats are external to the hospital, such as a mall facility available for lease or a competitor hospital opening 2 physician practices in the hospital’s market.
Submit this worksheet with your written analysis.
SWOT Analysis Table
Internal Factors
Strengths
1.
2.
3.
4.
Weaknesses
1.
2.
3.
4.
External Factors
Opportunities
1.
2.
3.
4.
Threats
1.
2.
3.
4.
Copyright 2022 by University of Phoenix. All rights reserved.
Copyright 2022 by University of Phoenix. All rights reserved.
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