Written Assignment – 1500 (plus or minus 10%) words (50%)
Please write a short description of about 500 words for each of these questions, giving with examples to illustrate your application for the learning outcomes for this module:
1. Positioning is an important aspect of marketing. Explain how a marketer might use a “perceptual map.” Give examples (500 words)
2. Explain what is meant by the 7P’s of the “marketing mix” Give examples (500 words)
3. Describe what is meant by the “triple bottom line” in relation to modern marketing. Give examples (500 words)