First, write up your SWOT, with the diagram and describe your rationale for each section.
Then complete your Blue Ocean Analysis with screenshots or pictures of your completed graph
Final graphic (Blue Ocean Canvas) with ratings (1-5) and 8-10 Factors of Competition
What Blue Ocean did you discover/decide to pursue?
How did your Factors of Competition influence your recommendations to move toward a blue ocean?
What recommendations would you make to move yourself or your organization toward that blue ocean?
https://blueoceansys.com/blue-ocean-strategy-examples/
please see attached file
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Value Element
Your Company / Product
Comp 1
Comp 2
Comp 3
Competitive Factor
0
0
0
0
Competitive Factor
0
0
0
0
Competitive Factor
0
0
0
0
Competitive Factor
0
0
0
0
Competitive Factor
0
0
0
0
Competitive Factor
0
0
0
0
Competitive Factor
0
0
0
0
Competitive Factor
0
0
0
0
Competitive Factor
0
0
0
0
Competitive Factor
0
0
0
0
Competitive Factor
0
0
0
0
Competitive Factor
0
0
0
0
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Airline Example
Example Strategy Canvas – Southwest Airlines
Value Element
Southwest
Other airlines
Car
Price
2
6
2
Meals
1
5
1
Lounges
1
6
1
Seating choice
1
7
1
Hub connectivity
1
5
1
Friendly service
8
6
1
Speed
9
6
1
Frequent departures
7
6
9