Complete a case study of Southwest Airlines.You will find the case in the case section of the text.
A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consultant asked by Southwest Airlines to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
Your paper must include:
1. Existing mission, objectives, and strategies.
2. A new mission statement (include the number of the component in parenthesis before addressing that component).
Great mission statements address these 9 components:
Customers: Who are the firm’s customers?
Products or services: What are the firm’s major products or services?
Markets: Geographically, where does the firm compete?
Technology: Is the firm technologically current?
Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
Self-concept: What is the firm’s distinctive competence or major competitive advantage?
Concern for public image: Is the firm responsive to social, community, and environmental concerns?
Concern for employees: Are employees a valuable asset of the firm?
3. Analysis of the firm’s existing business model.
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