Your task is to investigate the communications of a brand and then to recommend a brand communications strategy. The brand selected will be Loreal Singapore. The idea is that you dig into the communication activities of the brand and media, then evaluate them, and propose a strategy to improve their brand communications.
Some of the elements you should consider for your report are the following:
Brand vision, mission, positioningCustomer definitionMedia strategy in SingaporeMedia evaluation in SingaporeDoes the media highlight the physical characteristics that the brand wants to communicate?Does the media transmit clearly and persuasively the benefits of the product?Does the media provide the right atmosphere to stimulate the emotions sought in the target audience?Is this the primary/secondary media for the brand campaign?What is the purpose of the media?Visual auditing
* What is working or not working?
* Good images descriptions? Do they promote retention?Content auditing
* Is the content easy to read? Does it have short clear sentences? Is it easy to skim through paragraphs?
* Is the right tone for the audience? Does it avoid redundant or awkward placing of keywords?
* Analyses for the homepage, interior pages, blog posts, etc.
* Analyses of call to action, brand voice, consistency, media use, etc.
* What kind of content do we find?Performance and evaluation
* Follower growth, engagement rate, etc.