Define A’s competitive advantage clearly vs key competition. Define the customer segments, primary target customer and positioning of the product. Use the frameworks that we saw in our class to explain the context / environment in which ‘A’ operates Imagine that you are developing a competing product or service [X] for A – What would be your compe

Choose one product or service A that you are very familiar with and develop the following.

Define A’s competitive advantage clearly vs key competition. Define the customer segments, primary target customer and positioning of the product. Use the frameworks that we saw in our class to explain the context / environment in which ‘A’ operates
Imagine that you are developing a competing product or service [X] for A – What would be your competitive advantage & Why? For your product/service X , how would you segment your customers ? Define your target customer persona and positioning & explain your reasoning?
For your product or service [X], develop a ‘pricing, promotion and Channel (Place)’ strategy for your target customer persona. Use as many frameworks as possible from the class to explain your strategy.
You have launched [X] as a pilot. If you have to understand the customer, what are the tools that you would use and why ? Any contact number to discuss?

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