write a plan for and effective digital media campaign, and submit it as a word or PDF file. Choose one of the following:
Tesla.
Uber.
Pepsi.
IKEA.
Sephora.
Netflix.
A current US political leader.
Cover the following:
What are your marketing goals for the campaign?
Who is your target audience?
What will be your best digital channels?
What is your content strategy?
Show some examples of your campaign execution.
How will you measure performance?
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