HM603 – Hospitality Destination Planning and Management
Module code and title:
HM603 – Hospitality Destination Planning and Management
Module leader:
Assignment No. and type:
CW1: Essay (3000 words)
Assessment weighting:
100%
Submission time and date:
Submission Date: 13/05/2024
Submission Time: 14:00
Target feedback time and date:
Feedback Date: 27/05/2024
Feedback Time: 17:00
Assignment task
You are required to produce a 3000-word (+/- 10%) individual essay based on the following:
Hospitality services are vital to destination planning for development and/or regeneration and their introduction can lead to changes in policy approaches. In addition, they can bring with them opportunities and challenges in relation to hospitality destination planning and management.
In this essay you are to discuss and critically analyse the importance of the appropriate implementation of hospitality services in destinations and what issues could occur if planning for development and/or regeneration has not been thought through in a sustainable and holistic manner and fails to consider the long-term benefits to destinations.
Please remember that you are expected to use underpinning theory to support your arguments and to establish a critical discussion.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO1: Critically discuss policy approaches to managing the development and regeneration of tourism destinations.
LO2: Critically evaluate the importance of holistic tourism planning for sustainable destinations.
LO3: Critically analyse the role of tourism planning as a vehicle for destination development and/or regeneration.
Practicalities: Referencing, presenting and submitting your work
Please see your programme handbook for information on the standard referencing style, presentational requirements and process for submitting your work:
Your essay must be presented in an essay format. You must include:
A title page and a reference list.
The main part of the essay which consists of an introduction, main body (with maybe two or three sub-headings) and conclusion (and recommendations).
Please place these two items on a separate page each
The title page should contain a suitable name for your essay, the module code and name, your student number and submission deadline.
If you use headings in the main body remember NOT to number them
Font style: Arial, Size: 12
Allow 2.0 line spacing
The page orientation should be ‘Portrait’ and the layout ‘Justified’.
Pages should be numbered.
HM603 – Hospitality Destination Planning and Management
Referencing:
Please ensure that your work is referenced according to the [Harvard referencing System] style, as defined in Cite Them Right Online (https://www.citethemrightonline.com/).
Submission:
Electronic – via Turnitin in the Submit Your Work section on Blackboard
Confidentiality
You are expected to take responsibility for maintaining and managing confidentiality issues in your work. You should maintain and respect confidentiality in relation to the protection of personal, technical and/or commercial information of a sensitive nature in your assessed work, whatever the format.
For further information and guidance, please see the relevant section in your programme handbook.
Academic integrity
Academic integrity means taking responsibility for your own work.
When you submit an assignment, you are making a declaration that it is your own work and that you have acknowledged the contribution of others and their ideas in its development (for example, by referencing them appropriately). LO1: Critically discuss policy approaches to managing the development and regeneration of tourism destinations.
For further information and guidance, please see the University website: https://www.bnu.ac.uk/current-students/registry-helpdesk-and-academic-advice/academic-integrity-and-misconduct
0-29 (F) –
Fail
Not successful
30-39 E –
Marginal fail
Below required standard
40-49 (D)
Pass
Satisfactory
50-59 (C)
Pass
Good
60-69 (B)
Pass
Very Good
70-79 (A)
Pass
Excellent
80-100 (A+)
Pass
Outstanding
Introduction (5%)
This should include evidence of:
Clear and critical aim and objectives
Some background information on your essay contents and the discussion
No evidence of an aim and objectives.
No background information on the essay contents and the discussion.
Unclear aim and objectives that are not clear.
Unclear background information on the essay contents and the discussion.
Sufficient aim and objectives. Some clarity but not critical.
Basic background information on the essay contents and the discussion.
Good and clear aim and objectives. More criticality needed.
Good background information on the essay contents and the discussion.
Very good, clear, and critical aim and objectives.
Very good background information on the essay contents and the discussion.
Excellent, very clear and critical aim and objectives.
Background information on your essay contents and the discussion extremely well thought through and researched.
Outstanding and extremely clear and critical aim and objectives.
Background information on your essay contents and the discussion exceptionally well thought through and researched.
Critically discuss policy approaches to managing the development and regeneration of the tourism destination (LO1) (20%)
This should include evidence of:
An evaluation on policy approaches to managing the development and regeneration of the tourism destination.
Consideration of the introduction of hospitality services and the opportunities and challenges they bring with them.
No attempt to critically discuss and evaluate policy approaches to managing the development and regeneration of the tourism destination. No evidence of the importance of the introduction of hospitality services and the opportunities and challenges they bring with them.
Insufficient attempt to critically discuss and evaluate policy approaches to managing the development and regeneration of the tourism destination. Marginal evidence of the importance of the introduction of hospitality services and the opportunities and challenges they bring with them.
Satisfactory attempt to critically discuss and evaluate policy approaches to managing the development and regeneration of the tourism destination. Some evidence of the importance of the introduction of hospitality services and the opportunities and challenges they bring with them. However, this is lacking depth and clarity.
Good attempt to critically discuss and evaluate policy approaches to managing the development and regeneration of the tourism destination. Good and clear evidence of the importance of the introduction of hospitality services. You also provide a good overview of the opportunities and challenges they can bring with them.
A very good and clear attempt to critically discuss and evaluate policy approaches to managing the development and regeneration of the tourism destination. You show a detailed understanding of the importance of the introduction of hospitality services and show a great understanding of the opportunities and challenges they bring with them.
An excellent and clear discussion and evaluation of policy approaches to managing the development and regeneration of the tourism destination. You show a detailed understanding of the importance of the introduction of hospitality services. Excellent and in-depth collection and application of information. This also shows a thorough and critical understanding of the need for policies when planning and developing tourism. Included is also an excellent and critical discussion of the challenges and opportunities hospitality services can bring with them.
An outstanding excellent and clear discussion and evaluation of policy approaches to managing the development and regeneration of the tourism destination. You show a detailed understanding of the importance of the introduction of hospitality services. Excellent and in-depth collection and application of information. This also shows a full and critical understanding of the need for policies when planning and developing tourism. An outstanding and critical evaluation of the challenges and opportunities their introduction can bring with them.
Critical evaluation of the importance of holistic tourism planning for sustainable destinations (LO2) (20%)
This should include evidence of:
the importance of the appropriate implementation of hospitality services in destinations
issues that could occur if planning for development and/or regeneration has not been thought through in a sustainable and holistic manner.
No evidence of the critical evaluation of the importance of holistic tourism planning for sustainable destinations. There is no evidence of the importance of the appropriate implementation of hospitality services in destinations or of issues that could occur if planning was not thought about in a sustainable or holistic manner.
Some insufficient evaluation of the importance of holistic tourism planning for sustainable destinations. There is little evidence of the importance of the appropriate implementation of hospitality services in destinations or of issues that could occur if planning was not thought about in a sustainable or holistic manner.
Satisfactory evaluation of the importance of holistic tourism planning for sustainable destinations. There is some basic evidence of the importance of the appropriate implementation of hospitality services in destinations and of issues that could occur if planning was not thought about in a sustainable or holistic manner. Overall, the discussion lacks criticality.
Evidence of good evaluation of the importance of holistic tourism planning for sustainable destinations. There is some good evidence of the importance of the appropriate implementation of hospitality services in destinations and of issues that could occur if planning was not thought about in a sustainable or holistic manner. Even though some critical discussion is evident this could have been in more depth.
Thorough evidence of critical evaluation of the importance of holistic tourism planning for sustainable destinations. There is some very good evidence of the importance of the appropriate implementation of hospitality services in destinations and of issues that could occur if planning was not thought about in a sustainable or holistic manner. Some areas could have done with a more critical approach
An excellent and critical evaluation of the importance of holistic tourism planning for sustainable destinations. There is some very good evidence of the importance of the appropriate implementation of hospitality services in destinations and of issues that could occur if planning was not thought about in a sustainable or holistic manner. Excellent research evident and the discussion is critical and shows great depth. LO1: Critically discuss policy approaches to managing the development and regeneration of tourism destinations.
An outstanding and evaluation of the importance of holistic tourism planning for sustainable destinations. There is some very good evidence of the importance of the appropriate implementation of hospitality services in destinations and of issues that could occur if planning was not thought about in a sustainable or holistic manner. Excellent research evident and the discussion is critical and shows great depth. Exceptional research evident and the discussion is critical and shows great depth.
Critical analysis of the role of tourism planning as a vehicle for destination development and/or regeneration (LO3) (20%)
This should include evidence of:
considerations of the long-term benefits to destinations.
issues that occur if long-term benefits have not been properly considered.
No evidence of critical analysis of the role of tourism planning as a vehicle for destination development and or regeneration. No evidence of the consideration of the long-term benefits to a destination or issues that occur of they have not been properly considered.
Insufficient evidence of critical analysis of the role of tourism planning as a vehicle for destination development and or regeneration. Lack of evidence of the consideration of the long-term benefits to a destination or issues that occur of they have not been properly considered
Basic evidence of analysis of the role of tourism planning as a vehicle for destination development and or regeneration. Some evidence of the consideration of the long-term benefits to a destination or issues that occur of they have not been properly considered. This needed to be much more critically discussed and analysed.
Good evidence of critical analysis of the role of tourism planning as a vehicle for destination development and or regeneration. Good consideration made of the long-term benefits to a destination or issues that occur of they have not been properly considered. Some basic critical analysis evident but this needed more.
Very good critical analysis of the role of tourism planning as a vehicle for destination development and or regeneration. Very good consideration made of the long-term benefits to a destination or issues that occur of they have not been properly considered. Although some areas show critical analysis this needs to be more thorough throughout the discussion.
Excellent critical analysis of the role of tourism planning as a vehicle for destination development and or regeneration. In-depth consideration made of the long-term benefits to a destination or issues that occur of they have not been properly considered. Very thorough critical analysis throughout your discussion.
Outstanding critical analysis of the role of tourism planning as a vehicle for destination development and or regeneration. In-depth critical consideration made of the long-term benefits to a destination or issues that occur of they have not been properly considered. Excellent critical analysis throughout your discussion.
Critical Conclusion and Recommendations (5%)
This should include evidence of:
restating the aim and objectives
summarising the key findings
recommendations of how the introduction of hospitality services is vital to the holistic and sustainable planning of tourism development and/or regeneration.
The essay is lacking a critical conclusion that restates the aim and objectives and summarises the key points of the essay.
No evidence of recommendations that link to importance of hospitality services in regard to the holistic and sustainable planning of tourism development and/or regeneration.
Insufficient evidence of a critical conclusion and recommendations. You do not really restate your aim and objectives and your key points are very basic. No clear link to the importance of hospitality services in regard to the holistic and sustainable planning of tourism development and/or regeneration.
Some basic evidence of a conclusion and recommendations but it should have been more critical. You somewhat restate your aim and objectives. Some key points of the essay summarised, and you present some basic links the importance of hospitality services in regard to the holistic and sustainable planning of tourism development and/or regeneration.
You present a good conclusion that restates your aim and objectives. Good summary of the key points made throughout your essay. Overall, the conclusion could have been more critical. You consider the importance of hospitality services in regard to the holistic and sustainable planning of tourism development and/or regeneration.
You present a very good and conclusion that restates your aim and objectives and shows some criticality. Very good summary of the key points made throughout your essay. Overall, the conclusion could have been slightly more critical. You consider the importance of hospitality services in regard to the holistic and sustainable planning of tourism development and/or regeneration.
Your conclusion and recommendations are excellently written. The conclusion clearly restates your aim and objectives. You show critical considerations when summarising your key points. Excellent consideration of the importance of hospitality services in regard to the holistic and sustainable planning of tourism development and/or regeneration.
You present and exceptional conclusion and set of recommendations. Critical discussion of the key points made and you show deep understanding of the importance of hospitality services in regard to the holistic and sustainable planning of tourism development and/or regeneration.
Use and application of relevant academic theory and literature (20%)
This should include evidence of:
the use of relevant and up to date sources (e.g., journal articles, books, annual reports, industry reports etc.) to back up arguments
the use of a range of reliable sources
the use appropriate citations throughout the text in the Harvard Style
No application of relevant academic theory and literature to back up your arguments. You do not use reliable sources or use appropriate citations throughout your work.
Marginal use of some academic theory and literature to back up your arguments. Not all is relevant, reliable or up to date. Very few citations evident within your work and you do not use the Harvard Style.
Use of some academic theory and literature to back up your arguments. Some relevance is evident and some of the sources are reliable and up to date. Satisfactory citations within your work but not always correct.
Good use of academic theory and literature to back up your arguments. The majority is relevant and from reliable sources. Good use of up-to-date research. Good attempt to use in text citations even though some of them need looking at for the correct referencing style.
Very good use of academic theory and literature to back up your arguments. The literature is relevant and mainly from reliable sources. Very good use of up-to-date research and your report shows extensive use of in text citations. Some of them need checking for referencing style.
You show an excellent use of academic theory and the use of literature to back up your arguments thoroughly. The literature used is relevant and up to date research has been applied. Your work shows excellent intext citations in the correct referencing style.
Outstanding use of academic theory and the use of literature to back up your arguments in great depth. The literature used is relevant and up to date research has been extremely well applied. Your work shows an outstanding use of intext citations in the correct referencing style.
Overall Presentation (10%)
This should include evidence of:
correct formatting according to the guidelines a basic essay outline with two or three sub-headings in the main body.
a well written and critical assignment that has a logical flow and is within the word count
a well laid out reference list.
No use of the correct formatting according to the guidelines. No evidence of an appropriate title and
there is no flow to the work. Proof reading is recommended.
Not within the word count and the work lacks a correctly formatted reference list.
Some insufficient attempt to format the work. The title is not clear, and the work does not have a clear flow. Proofreading the work is recommended. Not within the word count and there is no clearly laid out reference list.
You attempt to format your work according to the guidelines, but this could be much neater and more thorough. Basic attempt to present a title for the work.
There is a satisfactory flow to the work, but it requires some proofreading. Within the word count and a satisfactory attempt to present reference list is evident.
Your work is well formatted according to the guidelines. Some areas need to be tidied up. Good attempt to present a title for the work and your work shows a good flow with few spelling or grammatical mistakes. You are within the word count and there is evidence of a good attempt to present a reference list. A few stylistic issues evident that can easily be