Task 1 – External factors and environmental impacts
You must produce a presentation with supporting notes in which you detail how
external factors can impact on a business environment. You should:
- Describe a range of external factors that may have an effect on business organisations.
- Explain why business organisations choose to carry out a PESTLE analysis.
- Describe the three-step crisis management procedure.
- Identify the factors which contribute towards environmental damage.
- Explain how factors which contribute towards environmental damage can be minimised.
- Explain how a lack of care for the environment can impact on business profitability and reputation.
Extension activities:
- To gain a merit grade you must prepare additional presentation slides.
- Using a business organisation of your choice, complete a PESTLE analysis, to
- describe the political, economic, social, technological, legal and environmental factors facing your chosen organisation.
To gain a distinction grade you must prepare 3 leaflets which the Chamber of Commerce can add to the collection of leaflets, which are displayed in Reception. The leaflets must:
- Make recommendations for dealing with the external opportunities and challenges facing an actual organisation you have chosen.
- Evaluate how a chosen organisation has managed a specific crisis.
- Make recommendations to a chosen organisation on how to reduce their environmental impact.
Task 2 – Marketing Booklet
The Chamber of Commerce has asked Paul to produce a booklet on Marketing that can be distributed to small businesses in the local area. The booklet must include the following:
An explanation of the function of marketing and how this is different from
selling.
A description of the purpose of:
a. a marketing plan
b. marketing objectives
He has specifically asked you to add examples here.
- An explanation of the differences between internal and external data and information.
- An explanation of the differences between primary and secondary information.
Extension activities:
To gain a merit grade you are required to provide additional sections to your booklet that describe:
- the elements of the marketing mix, giving specific examples from an organisation that you have selected.
- how organisations use the information that has been collected for marketing purposes.
To gain a distinction grade you must choose a business organisation with which you are familiar. Using your chosen organisation you are required to provide an additional section to your booklet that:
- evaluates a specific marketing campaign used by an organisation you have selected.
Task 3 – Ethics and Culture
Paul has asked you to prepare a section for a sample handbook for managers in start-up businesses. The sample handbook must include:
- A description of the benefits to organisations of behaving ethically.
- An explanation of the effect of organisational culture on business organisations. The explanation should include a range of examples from different organisations to illustrate the points you are making.
Extension activities:
To gain a merit grade you must include the following in your information sheet:
- An explanation of why individuals and organisations might make unethical decisions or use unethical business practices. This explanation should use a range of practical examples.
- An explanation of how management style would vary in a power, task and person culture.
- A short personal case study, based on yourself. This case study should provide an assessment of which type of organisational culture you would prefer to work in.
To gain a distinction grade you must include the following in your information sheet:
A review of the ethical record of a business organisation operating in the private sector. You should use a business organisation with which you are familiar