You are required to apply the principles of segmentation, targeting and positioning to a given travel & tourism operation (Monarch Airlines). You should consider how it segments its customer base, the types of target marketing used and identify its positioning strategy using a positioning map. In addition, you should identify 2 specific target markets of the Monarch Airlines. Academic theory, models and framework

You are required to apply the principles of segmentation, targeting and positioning to a given travel & tourism operation (Monarch Airlines). You should consider how it segments its customer base, the types of target marketing used and identify its positioning…

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You have just been appointed as assistant manager in a Business / Hospitality / Tourism industry (This organisation should be different to everybody else’s, who wants to expand their business on E-commerce. You have been challenged with the following requirements: Prepare an oral proposal presentationusing Power point/ Prezi /Pecha kucha for E-commerce to cover the following:

Synthesise and present a solution to specific e-Buisness /e-Hospitality/e-Tourism application   Assessment Record form and Marking Grid FdA Business, Hospitality and Tourism Management   Student name: Assessment No: Module Level: Module Tutor:   2 of 2 HE 2   Module:…

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